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Jennifer Aniston Sex Tape Watered Down

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For most of my life, I have been a part of “The Internet” and its cultural manifestations. In this regard, it drives me nuts whenever some company, artist, or celebrity tries to assume or claim to understand the terms “viral” or “meme” and expects to make use of them without fully understanding the mechanics behind social media. The Internet is a living, breathing organism with a mind of its own, where users and software converge. When the corporate world attempts to enter the domains of cyber-culture, its trivialization seems inevitable.

Like any Internet-savy consumer, I greatly enjoy indulging my taste for conventional things gone awry.  During my daily channel surfing through YouTube, I bumped into a peculiar commercial for bottled water (Yes, I was searching for commercials…about bottled water) which seems perfect for proving my point.

YouTube Preview Image

First of all, a very alluring title: “Jannifer Aniston Sex Tape”. However, the featured image is a face of a well-known Internet icon: Lip-synching kid. Seems suspicious. Indeed, the video is shamefully obvious about its intention to capture attention and obtain clicks, while viewers haven’t even gone past reading the title. Perfect for baiting young, quick-thinking, content-devouring minds that “stumble upon” it while surfing the web. It relies on shock-value in order to acquire viewers through an expectation of satisfaction, for getting a “bang for his/her click”. The video takes too long to convey its message. After the first three seconds, we become aware that in fact it is not a sex tape; the adorable, lip-synching kid has been interrupted as Jennifer Aniston begins a fairly traditional infomercial with many cameos of visual paraphernalia of Internet culture (babies doing the Lambada, of course!).

The video recycles ideas from other viral videos that have proven to be successful, diverting our attention from the bottle of water at all times (can’t even remember the name of the brand after the third time I watched the video for the sake of this article). It’s obvious that these references intend to be funny, but it only culminates into an “Epic Fail” that takes too long and shatters many a teenager’s dream of satisfaction: no sex and no genuine humor.

To top it off, this video was posted on YouTube a week ago, has only 129,591 views (sorry, not enough to call it a viral video; still needs 870,409 more views to reach the ever-increasing benchmark) and was just removed from the website “due to a copyright claim by Glaceau” while I was watching it and writing the previous sentence. Fail indeed. However, as is to be expected, it didn’t take too long before other Internet users re-posted it on You Tube. Gotta love the guerrilla attitude of cybernauts.

The Internet is the kingdom of media distribution, but it is only effective when viewers stop being viewers and take possession of the content, alter it, modify it, parody it, and share it. We cybernauts agree: there is no time for nonsense although we are already wasting it.

About Ricardo "Dingo" Ferrer

Ricardo "Dingo" Ferrer has written 1 post in this blog.

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